Monday, September 15, 2008

Daily Candy Sold for 125 million

This amazes me.

I get most of my information about the hottest things happening in Los Angeles from
Daily Candy. And, it does not cost me a dime! It's the smartest Internet business I have ever seen. I wrote to Daily Candy 2 years ago to see how much it would cost me to advertise Jonesie Cake on their newsletter. In their busiest month? 34,000$!!! It's amazing!

After buying the company in 2003 for what seemed at the time to be the enormous sum of $3 million, making founder Dany Levy a millionaire, Bob Pitman is now flipping for a $122 million profit.
Not bad for a company that employs just 55 people and relies principally on the delivery method of email.

A simple idea, but the best part is they created a branding by hiring Sujean Rim too illustrate the emails.


The Royal Ascot





The Royal Ascot meeting is undoubtedly one of the racing and social highlights of the British summer. The first recorded reference to Ladies Day, a day the focus switches from racing to fashion, was in 1823. Kind of like "British Kentucky Derby." LOVE IT!

I am currently designing my own version of the butterfly hat!