Tuesday, November 18, 2008

McQueen at Target?

At first, I wasn't sure how I feel about this...but, now that I have thought about it? It's fantastic! This means mid-west American will be dressed well! and now everyone can afford a McQueen! Even me!

Actual looks from the McQueen/Target Collection

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Target’s New Cheap-Chic Line Kicks Off With Alexander McQueen

The line, named McQ Alexander McQueen for Target, will be inspired by British rock band The Duke Spirit and will be priced within the retailer’s cheap-chic price range. (Designer Jonathan Saunder’s current pieces for Target include skirts for $18.89 and dresses for $27.99, for example.) The retailer notes that the new program differs from its GO International lines in which emerging designers like Proenza Schouler and Luella Bartley have created limited-edition lines for Target.

Duke Spirit Band - Inspiration for McQueen's Target Line

Target has had success with such partnerships so far — its Anya Hindmarch line of handbags sold out minutes after it started selling online in early October. The retailer says it will announce future collaborations with established designers for the new program throughout next year.

...From Wall Street Journal - Heard on the Runway

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Collabs: The First Photos of McQueen for Target

We also learn that McQueen wasn't always a fan of Target, or rather, he 'never understood' it. "But the idea of spreading his name appealed to the designer. 'Apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.,' he said. 'I always liked the idea of people in the Midwest wearing my clothes.'" Included with the article are two looks from McQ Alexander McQueen for Target, and an extended description of the line, which sounds very rock 'n roll. And kids, there are McQueen for Target prom dresses. Cue squealing.

...From Racked NY



1 comment:

Monserrat said...

It sounds great that McQueen at Target.